Change The Climate Is Heating Things Up in DC

This article about the new “legalize and tax marijuana” ads is great. I am especially interested in these oh-so-logical words from DC Councilman Jim Graham:

“These ads are intolerable, and we need to review our policies so that First Amendment considerations are not allowed to compel us to accept this type of advertising.” Graham claimed to believe in the First Amendment, “but we are being carried to limits here that no one can tolerate. When it leads us down this kind of path, we must find another option,” he added.

Can someone explain that one to me?