Now, we all know Americans’ waistlines aren’t shrinking – but the products they buy in the store are. The main thing that bugs me about this is that companies are again making a calculation based on consumer stupidity. The idea is, people will notice higher prices on the package, but they won’t notice that the package is shrinking. A Tropicana spinster prefers to describe it as a “value-added redesign.” Sigh.
30 06 2008