Incredible Shrinking Groceries

June 30, 2008

Now, we all know Americans’ waistlines aren’t shrinking - but the products they buy in the store are.  The main thing that bugs me about this is that companies are again making a calculation based on consumer stupidity.  The idea is, people will notice higher prices on the package, but they won’t notice that the package is shrinking.  A Tropicana spinster prefers to describe it as a “value-added redesign.”  Sigh.

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    Speaking of shrinking packaging... You're right when you say that consumers will mos likely not notice.

    Poland Spring water is now distributed in its Eco-friendly designed bottle. It has a different shape and the plastic is thinner. The whole idea is to use less plastic. Ok, mission accomplished. Their marketng ploy is that they are doing something environmentaly conscious by reducing waste. In all actuality they are cutting their own costs, thereby increasing their profit, when average Joe down the street buys the product.

    Without going into detail as to why, I had an opened bottle of water, from anothe bottling company, which I proceded to pour into the new Poland Spring bottle. To my surprise, I couldn't fit all of the water into the Poland Spring bottle. Hmmm... I guess they really are saving their money, since not only is the plastic thinner, it is also smaller. I never would have noticed had it not been for my accidental experiment.

    People, beware of the incredible shrinking package! Thanks, Ant.

    ~K

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