Now, we all know Americans’ waistlines aren’t shrinking - but the products they buy in the store are.  The main thing that bugs me about this is that companies are again making a calculation based on consumer stupidity.  The idea is, people will notice higher prices on the package, but they won’t notice that the package is shrinking.  A Tropicana spinster prefers to describe it as a “value-added redesign.”  Sigh.